For those of you on Twitter, you probably now realise what a minefield it is out there! If you follow a lot of people, you could be receiving about 200 tweets every few minutes! This clutter makes it harder to hear and respond to important messages. So how do you cut through all the noise?
You may also have other questions, for example, who do I follow on Twitter? How do I monitor what people are saying about me? How can I sort the people I follow into categories? What Twitter tools can I use to schedule tweets for when I am busy or away?
Well, let’s jump right into it and see how to manage Twitter more effectively! Also, as always, if you are looking for a social media marketing agency in Surrey, then don’t hesitate to get in touch with us!
Tips For Twitter Management and Twitter Tools
1. Be selective of who you follow
Many Twitter accounts are run by spammers or bots, so don’t choose to automatically follow everyone who follows you, instead check them out first. You also don’t want them cramming up your Twitter feed or sending you spam messages!
Here are some Twitter management tips to look out for bots and spammers;
- Don’t follow people with an egg picture: If they haven’t bothered to upload a real profile picture, chances are they are not going to say anything worth hearing.
- Check their numbers: An account that follows many people but has only a few followers is most likely a spammer.
- Take a look at their tweets: Are they all retweets or quotes? Did they send the exact tweet to many users over a short time?
- Validate: Check their website link, and cross-check their social profiles on other social media platforms to ensure they are not fake.
2. Organize All Those You Follow on Twitter into Lists
Lists allow you to group the important people you follow, so they don’t get lost in the noise of everyone else. You can create a separate list for customers, networkers, targets, social media influencers, and so forth. You can create up to 20 lists with up to 500 in each list.
When you find someone to follow, add them to a list or create a list. Check your @connect for mentions and new followers, and next, follow them back if relevant and add them to a specific list.
You can also go to your Twitter homepage and click on ‘Lists’ on the left-hand-side and click on “create a new list”. Give the list a name and decide whether to keep it as Public or Private.
Please Note: If you create a public list everyone will be able to view and follow this list, so don’t go putting targets into a public list!
3. Monitor Your Brand
- Read your tweets and look for replies & mentions: Make sure to check your Direct Messages and Mentions (@Connect) regularly.
- Create a search for your business name: Sometimes, people talk about your business without using your @username. Search and then click on the “gear” icon and click ‘Save Search.’ When you return to search again, it is there already saved.
- Monitor your lists: You can monitor each list separately using Twitter or use free Twitter tools like HootSuite or Tweetdeck (see point 4).
Further Reading: Social media marketing tips and tricks for businesses
4. Use Third-party Service to Monitor & Manage Your Social Media Profiles/Networks
- Managing Lists
- Posting and Scheduling Messages
- Schedule Tweets in Advance
- Unlimited Social Profiles – including LinkedIn personal and company, LinkedIn groups, YouTube, Facebook personal and business pages, Twitter functionality plus all lists and #hashtag or keyword searches.
- Enhanced Analytics – including Facebook Insights Integration and Google Analytics Integration.
- Unlimited RSS Feeds – feeds from blogs.
There are many Twitter management tools out there such as Tweetdeck, but Hootsuite is one of the tools that I use. Like most social media dashboards, Hootsuite uses a simple column layout. You can add various accounts and Twitter Lists and sort in tabs and columns. What I also love is that you can get an app for your phone and use Hootsuite on-the-go.
With Hootsuite, you can use the compose message box to add your message. You can add a link and shorten it with ow.ly straight in the compose message box. These links can then be tracked in your Analytics.
Have an ongoing promotion in progress? Or going away for a few weeks? To schedule tweets in advance on Hootsuite, click on the calendar section, choose the network you want to post to – simple hey! Just remember not to become a Twitter robot!
Further Reading: Free social media tools to manage, monitor & measure your activity
#Hootsuite Pro Account
On the free version of Hootsuite, you can only add up to 5 profiles and get limited analytics. However, on the Hootsuite Pro Version, you get;
The ability to easily share accounts with other team members and create reports and have them sent to you automatically. This is a great tool for monitoring business accounts. And they keep adding in more functionality and integrated apps all the time.
5. IFTTT – if this then that – what a cool tool!
This Twitter automation tool allows you to connect any two web services, for example: If you publish a new blog post, have IFTTT publish a new tweet straight away.
For good customer service, you need to be able to respond ASAP so you need to make sure you are getting notifications when someone contacts you. This will usually be sent to the default email of the account. But again you can get creative with tools such as IFTTT, or use a Twitter Alert tool such as Twilert.
6. RiteTag – Find the best #Hashtags
This Twitter tool helps you to boosts engagement by offering instant #hashtag suggestions for images and texts. RiteTag also offers several integrations along with other great features.
7. Monitor – For @Mentions
Mention is one of the other best Twitter tools that help you to monitor your brand online. It sends you real-time updates through the web and email whenever someone mentions you or your brand. It also allows you to track analytics and can be used for Twitter, Facebook and even emails.
8. TwtPoll – For Social Media Surveys
TwtPoll allows you to create social media surveys which can be directly posted on Twitter or Facebook or shared on emails. This tool is great for Twitter engagement and can help you to get feedback from your loyal followers.
9. ManageFlitter – For Social Media Management
ManageFlitter is a powerful Twitter management tool that offers features such as PowerPost, unfollow, follow, analytics and search. It allows you to manage multiple social accounts as well as makes bulk unfollowing easy. With this twitter automation tool, you can schedule posts in advance. The best part, the PowerPost feature included in this tool lets you know the best time to post your tweets based on your target audience and their geo-location.
Once you know the best tips and tricks for managing your Twitter account, you’d be able to create an effective social media marketing strategy. Likewise, the Twitter tools mentioned here can help you to monitor, manage and measure your Twitter activities, ensuring that your account is well-optimised at all times. This can help boost engagement and generate traffic and potential leads.
Need help for managing your Twitter and other social accounts? We can help, contact now!