As an SEO agency in Surrey, we know for a fact that for any online business, one of the best ways to increase organic website traffic is to invest in SEO. Unlike PPC marketing (paid ads), SEO is a cost-effective, long-term strategy that can help you to get consistent traffic over a long period of time. It helps improve your site’s performance on SERPs and makes your website user and search engine friendly. The benefits of SEO for businesses are many, and if you want to learn how to increase organic traffic, then below are a few best SEO tips that can help!
Top SEO Tips To Increase Organic Traffic
1. Write for Readers, not Search Engines
Engaging and informative content is the primary element that drives all marketing campaigns online. Keyword density, content length and other on-page SEO elements are important. But, without writing relevant content that resonates with users, you won’t be able to achieve your marketing goals. Simply put, while keywords help improve rankings, quality content can help increase engagement, shares and traffic.
Further reading: Why Have A Blog For Your Business
2. Use Long-tail Keywords (LSI Keywords)
When it comes to search intent, LSI keywords can attract more organic traffic compared to generic search terms. LSI keywords are more specific to how people make queries. A long-tail keyword is a highly targeted search phrase or a search term (made from 3 to 5 words) that typically have a low search volume and are less competitive but have a high conversion rate. By using long-tail keywords in your content, you can improve the keyword density of the blog naturally without resorting to keyword stuffing. It can also help you understand user search intent better, enabling you to create useful content that aids in conversion.
3. Optimise Existing Content
Another SEO blog tip is to optimise existing content to increase organic traffic. Add new keywords, update the information on the blog by adding new sections, and format the blog by adding H1, H2 and H3 subheadings. Make the blog more visually appealing by adding images and ensure to add alt tags. Also, update the meta tags and add relevant interlinking.
4. Check for Internal Linking Opportunities
One of the most neglected on-page SEO factors, adding relevant internal linking to new pages and blogs is important. As a backlink from one page on your site to another, interlinking helps distribute ‘link authority’ throughout the site. Through interlinking, you can keep users on your site for a longer time, which helps improve the site’s dwell time. And this can improve your site’s ranking on the search result, driving more traffic.
5. Identify and Fix Broken Links on the Website
Broken links on your website can cause a high bounce rate. It also affects user experience and can have a negative impact on your website’s ranking. You need to monitor your website’s links – both internal and external – frequently and fix them at once. This will also help search engine crawlers to accurately index your website, which can help boost ranking.
6. Core Web Vitals
The Core Web Vitals are the key SEO area that you should focus on right now. As a collection of metrics around website speed, safe-browsing, responsiveness, and visual stability, optimising the Core Web Vitals can help enhance the user experience on your website. This can help improve ranking and boosts organic traffic.
7. Make your website mobile-friendly
With Google’s mobile-first indexing, not having a responsive website can make you lose out on potential leads to competitors. A non-mobile-friendly website leads to lower page views and a high bounce rate. It also affects your brand’s credibility. To improve your site’s dwell time, having a responsive website is essential. A responsive website helps improve user experience, increases search visibility, engenders trust among customers, and helps your site rank high in the search result.
8. Increase website speed
Slow website speed also impacts user experience. To improve website traffic, you need to monitor your website’s page speed and load time regularly. You can do this easily through free tools like GTmetrix and PageSpeed Insight. These tools will help you identify errors on your website and provide helpful suggestions on how to fix them.
Further reading: WordPress Plugins That Will Help Speed Up Your Site
9. Check on-page attributes
This includes meta tags, H-tags, images, and alt tags. These are important elements that help optimise your web pages for users and search engines. By adding these elements to your web pages, you improve your site’s chances of showing up in the search result. This ultimately aids in ranking, traffic and conversions.
10. Optimise Images for Google Images
By optimising images for Google images, you can generate image search traffic that’s relevant to your site. Image optimization includes adding high-quality images to your pages/blog posts in the required size, format and resolution. This helps improve user experience and increases website speed. Labelling images (adding descriptive alt tags) is also essential as it makes it easy for search engine crawlers to read the image (via the text), helping them understand the page content better.
11. Optimise for Local Search
If you are a local business, then you need to make use of local SEO techniques. As a targeted SEO strategy, it helps optimise your website for local search results through on-page optimisation, link building, and content. Unlike general tips for SEO, local SEO has a more focused keyword set for specific towns, cities, and regions. This helps generate highly targeted traffic that helps generate revenue.
12. Use Featured Snippets
Also known as ‘answer boxes’, featured snippets provide exact answers to a user’s query. On search pages, they are positioned below the paid ads and appear as a small box of content. The snippet usually displays just a brief answer, and to learn more, the users need to visit the respective web page. Using featured snippets can not only improve website traffic but can also increase your click-through rates.
13. Guest Posting
One of the top SEO tips to increase website traffic is to start guest posting. Guest posting not only helps you to get backlinks for your website, but it also helps improve brand awareness. By obtaining contextual links from high-authority niche websites, you can increase your site’s authority. What’s more, you can also reach a wider audience through guest posting, which will help you to generate potential leads.
14. Use Social Media
Social media marketing is an excellent way to improve brand visibility. Though it doesn’t directly contribute to SEO ranking, it does help generate social signals, which indicates your social posts are useful to your target market. Building a presence for your business on social media networks – Instagram, Facebook, Twitter, LinkedIn – also helps enhance brand recognition and improves your local SEO.
Read more: Tips for Creating an Effective Social Media Marketing Strategy
15. Respond to relevant HARO requests
One of the lesser-known SEO tips for bloggers, the HARO service is a free sign-up wherein you’ll receive emails from journalists, who are looking for an expert to answer a few questions. Once you start receiving emails, you can reply to the questions relevant to your niche. If the journalist uses your answer in their post, they usually backlink to your website.
16. Create Optimised Landing Pages
As a standalone web page created for a specific purpose, a landing page can help drive targeted organic traffic to your website. Most landing pages are created to generate leads and can help boost your site’s revenue. To gain maximum from it, you need to create an optimised landing page with a well-designed page layout, engaging headline and simple, concise content. Make sure your landing page CTA is descriptive and add a short & simple lead capture form for quick conversion.
17. Email Marketing
As a digital marketing technique, email marketing is an economic way to generate traffic and potential leads through email newsletters. If you have a list of subscribers to your website, you can email them daily/weekly newsletters with offers or inform them about a new launch. Email marketing includes promotional emails as well as informational emails. This technique helps improve brand awareness, improves lead-nurturing, onboarding & retention and drives conversion.
18. Analyse your website
Google Analytics is one of the best SEO audit tools to analyse your website. It allows you to track website visitors and see what keywords they have searched for and where they are coming from. This helps you to update your content, add new keywords and make other structural changes. Doing content audits is also important to check what content needs to be updated/optimised, consolidated/merged or simply deleted (thing pages).
Looking for a professional SEO agency in Surrey? Get in touch with us to know how we can help!
