On 30th March all Facebook Business Pages will be changing to the new TIMELINE layout. Are you ready for this? It’s a whole new look and set of features. They have not got rid of Apps but you can no longer set a default one as a default landing page for your Facebook page. We have listed some of the main changes and what you need to look out for and focus on to ensure you are ready for the changeover.
When they first mentioned they were going to be doing this I thought oh no, what about all the investment in Landing or Welcome pages and other Facebook Apps / Tabs?
I did some research and asked many of the leading Facebook gurus and they were hopeful that this feature would not become defunct.
So how has it panned out? Well you do not lose all your Facebook Tabs, however are not able to set them as your default LANDING PAGE. So those Like to Reveal tabs and the all important Facebook Landing Page that you can tell people about your page and hopefully use to convert visitors into LIKES is not the default anymore.
What to do with the New Layout for Facebook Timeline Pages
The focus has now changed. Now you need to make sure you create a great COVER image that will cover the essence of what you company does. Then you also need to focus on the About Section and also the 4 TABS that sit below the cover image.
So Which Tabs Can I Change and Which Ones do I Show As Default?
There are only 4 tabs that show up beneath the main cover image – to view the rest you need to click the drop down arrow to the right.
You cannot remove the Photos tab, that remains as default. You can change the other 3 though and you can mix these depending on what you are promoting or to link them to your Facebook Tabs and Landing Pages – including existing ones. To do this just click on the Down Arrow on the right of the last image (i.e. to the right of “follow our news” above) and then hover over an image and click on the “pen icon”.
What Can I put on the Facebook Timeline Cover Image?
So can I then add in a call to action or promotion in the Cover Image? Well no… Facebook has introduced some rules on what can be put on the Timeline Cover Photo:
Cover images must be at least 399 pixels wide and may not contain:
- Price or purchase information, such as “40% off” or “Download it at our website”
- Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
- References to user interface elements, such as Like or Share, or any other Facebook site features
- Calls to action, such as “Get it now” or “Tell your friends”
All cover images are public, which means anyone visiting your Page will be able to see the image you choose. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property. You may not encourage or incentivize people to upload your cover image to their personal timelines.
Other New Changes
You can highlight stories so they show over the entire width of the page – just hover over the story and click on the “star” – see image on left.
You can also “pin” stories to the top of the page – see image on right – click on pen and then you can make various changes.
If you hide from page I believe it may still show on certain smart phones so be careful if you are going to do this so as not to confuse your audience.