Why Everyone In Your Company Needs Social Media Training

Karen BlackSocial Marketing518 Comments

Your biggest advocate is your own team.  Despite having your best asset at your own disposal,  social media and communications is so often considered the role of the marketer and companies fail to realise the benefits of getting employees across the company to promote the business message. What are the benefits of getting all employees involved in social media? Too … Read More

A Few Little Social Media Tricks

Karen BlackSocial MarketingLeave a Comment

Here are a few little social media tricks I have put together .. all in the spirit of Halloween! 1. Everyone loves a recommendation and mention When you mention, tag, comment or like someones’ social media post, you are starting to engage with them. By engaging or recommending someone’s post and sharing it with your audience, you start to build … Read More

Social Media Checklist for Businesses

Karen BlackSocial MarketingLeave a Comment

Start planning your social media schedule with this handy guide to posting on the various social networks. Do you find you are always asking yourself these questions about social media ? How many times should I blog? And how do I get people to my blog? What should I post on Facebook and how often should I update my Company … Read More

How Travel Brands Are Using Social Media to Achieve ROI

Karen BlackSocial Marketing1 Comment

Most travel companies spend less than 25% of their marketing budget on social media. 61% say they will increase social marketing spend. Travel companies are more active on Facebook than any other social media sites. Youtube is popular among cruise companies. Travel marketers surveyed found that using social media reduced PR costs by 24% For more information and statistics click … Read More

A Simple 7 Step Social Media Strategy

Karen BlackSocial Marketing26 Comments

1. Set your goals: Set your goals and priorities Create a list of top things you want to achieve e.g. increase new sales by 15%, increase business with existing customers by 30%; increase profit margins by 20% Existing customers: stay in their minds, engage with them and inform them of new products New customers: send out good content, network, email … Read More

7 Social Media Tips for Small Businesses

Karen BlackSocial MarketingLeave a Comment

Show the “Real You” Keep your posts interesting, humorous, different and authentic Gather leads from landing pages Create a landing page with an email sign up either on Facebook or on your website. Offer something in return if you want people to “like” your page or sign up Brand your accounts Brand your Social Media accounts with covers and backgrounds … Read More