Physical World Hyperlinks – Offline Print to Online Media

Karen BlackMobile MarketingLeave a Comment

In the current competitive market, it is all about return on investment and value for money and also being a little more innovative. People are moving increasingly online and spending more marketing budget in this environment, however there is still a need for traditional print material and advertising.

So how do you justify your advertising spend and how do you track who is reading your advert – what is your ROI? Well one of the ways you can take your Printed Marketing Material into the Digital Environment and Track It is by using a Barcode or QR Code.

What is a QR Code?

A QR Code is a specific matrix barcode (or two-dimensional code) holding website links or contact details for example and is readable by dedicated QR barcode readers and applications on camera phones.

How does it work?

The codes can be used online or printed in magazines, on signs, business cards, or on just about any object about which users might need information.

Users with a camera phone equipped with the correct reader application can scan the image of the QR Code (like taking a photo of it) to display text, contact information, connect to a wireless network, or open a web page in the phone’s browser.

This act of linking from physical world objects is known as a hardlink or physical world hyperlinks.

Marketing that is targeted & measurable

You can use the code to be very targeted in your marketing – for example if you run a promotion, include a link in the code to a specific web page. This can then be tracked online so you can measure how successful your promotion has been.

Another useful way of using the QR code is to include it on business cards if you are attending a large networking event or show – people can scan you card immediately and collect your details or view your website on their phone without having to enter it manually.

Where do I find the phone apps for QR or barcode scanners?

Some phone models come equipped with barcode scanners, otherwise there are several free Apps available with reader and metadata browser URI redirection capability.

Take a look at this website – MOBILE BARCODES which lists a huge collection of scanner apps for various mobile phones.

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