• Most travel companies spend less than 25% of their marketing budget on social media.
• 61% say they will increase social marketing spend.
• Travel companies are more active on Facebook than any other social media sites.
• Youtube is popular among cruise companies.
• Travel marketers surveyed found that using social media reduced PR costs by 24%

For more information and statistics click on the image below or go to EyeforTravel’s Social Media and Mobile in Travel report and from recent research by SimpliFlying.

• View more Stats on Social Media in Travel
• View more Social Media and Internet Stats
• View more on the ROI of Social Media