Give And You Shall Receive …Well That Is The Theory

Karen BlackSocial Marketing3 Comments

Are you looking for more ways you can interact with your audience and build relationships with your ideal clients? Do you want to get more awareness and reach for your business? Yes?  Then I hope this blog can point you in the right direction. I have included many of the tips and methods that I am using to engage with … Read More

Why Everyone In Your Company Needs Social Media Training

Karen BlackSocial Marketing518 Comments

Your biggest advocate is your own team.  Despite having your best asset at your own disposal,  social media and communications is so often considered the role of the marketer and companies fail to realise the benefits of getting employees across the company to promote the business message. What are the benefits of getting all employees involved in social media? Too … Read More

14 Tips To Improve Your Social Media Marketing

Karen BlackSocial Marketing3 Comments

LinkedIn Tips and Tricks I have listed some key social media tips and tricks to get you going on on the social networks and improve your marketing on LinkedIn, Twitter, Facebook, Pinterest and Google Plus. You can also take a look at the presentation that follows which gives you a visual view of the points I mention below along with … Read More

How To Use Social Media for Travel

Robin CormackSocial MarketingLeave a Comment

We spoke in last week’s blog about how social media marketing can help generate sales and that social media needs to be a key part of your marketing strategy. If it is not then you are losing out on essential and valuable exposure, brand awareness and lead generation opportunities. So how can you use social media effectively if you are … Read More

Does Social Media Generate Sales for Travel and Tourism?

Robin CormackSocial Marketing21 Comments

Tourism is a social industry and yet some of the most over-used phrases in tourism when referring to Social Media are “I am not convinced”, “I’m not sure”, “What is my ROI?” and “I don’t have time”. Things have to start changing. Should you or shouldn’t you get into social media? How much time should you expend on managing your channels? … Read More

Social Is Not A Layer

Robin CormackSocial MarketingLeave a Comment

Social Media in its various forms has been around for a little while now. Long enough in fact that it has become mainstream and is not just for the sole use of University intellectuals, celebrities and teenagers. The upwardly mobile and middle aged are on an unstoppable roll. There are a lot of people connecting, sharing and generating new content. … Read More