Where To Find Content For Your Blogs

Karen BlackBlogging1 Comment

A lot of people struggle when it comes to blogging and coming up with their own original content. One of the best places to start is to look at what other people in your industry are blogging about and what works and what does not. Which websites to use to find inspiration for your blogs As a start you can … Read More

FREE Images To Use In Your Blogs

Karen BlackBlogging2 Comments

Where do you find images that you can use in your blog posts? I have come across a lot of people who quite happily just download something they find on Google and use it in their blogs, but did you know these images may well be copyrighted? Did you know that you can get fined 10’s of thousands of pounds … Read More

Why You Should Have A Blog For Your Business

Karen BlackBlogging12 Comments

How often do you search on the internet to find the answer to a question? For example “should I be a limited company or register as a sole trader” or “how can I create a garden that requires little maintenance” or “which are the best tools to manage my time better on social media” or “is there a cure for … Read More

How To Use Social Media for Travel

Robin CormackSocial MarketingLeave a Comment

We spoke in last week’s blog about how social media marketing can help generate sales and that social media needs to be a key part of your marketing strategy. If it is not then you are losing out on essential and valuable exposure, brand awareness and lead generation opportunities. So how can you use social media effectively if you are … Read More

Does Social Media Generate Sales for Travel and Tourism?

Robin CormackSocial Marketing21 Comments

Tourism is a social industry and yet some of the most over-used phrases in tourism when referring to Social Media are “I am not convinced”, “I’m not sure”, “What is my ROI?” and “I don’t have time”.¬†Things have to start changing. Should you or shouldn’t you get into social media? How much time should you expend on managing your channels? … Read More

Social Is Not A Layer

Robin CormackSocial MarketingLeave a Comment

Social Media in its various forms has been around for a little while now. Long enough in fact that it has become mainstream and is not just for the sole use of University intellectuals, celebrities and teenagers. The upwardly mobile and middle aged are on an unstoppable roll. There are a lot of people connecting, sharing and generating new content. … Read More

The Future of Customer Service and Content Co-Creation

Robin CormackSocial Marketing1 Comment

As tourism businesses you have to engage with the tools that you have at your disposal. You have to understand these social tools, learn their strengths for your particular businesses and then deploy them to interact and attract new customers. You have to use this new technology if only to make it all a bit more exciting. The world is … Read More

Which Groups Should I Join on LinkedIn

Karen BlackLinkedIn1 Comment

This is Part 4 in my series on Using LinkedIn for Business where we take a look at LinkedIn Groups: what are LinkedIn groups and why should I use groups which groups should I join on LinkedIn and how to choose them how to use groups and which groups are best What Are LinkedIn Groups and Why Use Them? LinkedIn … Read More

My Big Facebook Rant

Karen BlackFacebook21 Comments

Who else is getting annoyed with the constant changes to Facebook? My newsfeed is now clogged up with suggested pages to like, suggested friends, suggested posts and so on. I friend people and follow companies on Facebook (Facebook Business Pages) because I want to see what they have to say and to engage with them. Then if those I follow … Read More