The Bluffer’s Guide to Digital Marketing

Karen BlackDigital Marketing23 Comments

You often hear marketers talk about ‘digital marketing’. But what actually is it and where should you start? Let’s have a look… Digital marketing Digital marketing includes lots of different ways of getting your business out there and speaking to your potential customers, including: PR – promoting your company through online and offline media Online branding – building and strengthening … Read More

How To Get The Best Out Of Your Agency

Kristel ValaydonPR13 Comments

How To Get The Best Out Of Your Agency

As agencies, we’re often brought in by clients for our specific skillset – whether it is for branding, PR & marketing communications, social media or SEO – to them build and grow their business.  Sadly in our industry we often hear stories of where the client-agency relationship has soured and has resulted in disappointment.

The Best Way To Set Up Your Blog

Karen BlackBlogging4 Comments

Best Way To Set Up Your Blog

Should I set up my site on Blogger or WordPress.com or as part of my website? In other words should you set up a blog that is separate from your website or not? Please give it some careful thought before you launch! Often people head straight over to a platform like Blogger or WordPress.com and set up blog on there for … Read More

Why You Should Have A Blog For Your Business

Karen BlackBlogging12 Comments

Why You Should Have A Blog For Your Business

How often do you search on the internet to find the answer to a question? For example “should I be a limited company or register as a sole trader” or “how can I create a garden that requires little maintenance” or “which are the best tools to manage my time better on social media” or “is there a cure for … Read More

My Big Facebook Rant

Karen BlackFacebook21 Comments

Who else is getting annoyed with the constant changes to Facebook? My newsfeed is now clogged up with suggested pages to like, suggested friends, suggested posts and so on. I friend people and follow companies on Facebook (Facebook Business Pages) because I want to see what they have to say and to engage with them. Then if those I follow … Read More

How to Connect with People on LinkedIn

Karen BlackLinkedInLeave a Comment

This is Part 3 in my series on Using LinkedIn for Business which focuses on: suggestions of who to connect with on LinkedIn simple ways to find connections on LinkedIn the best way to invite people to connect with you on LinkedIn how to connect with people who are outside of your network on LinkedIn Suggestions of who to connect … Read More

Using Pinterest for Marketing Your Business

Karen BlackPinterest1 Comment

Are you struggling to effectively market your business? Are you overwhelmed by social media. Are you frustrated about getting traffic to website? Then Pinterest may be the perfect solution! Pinterest is extremely viral with over 80% of pins being repins (retweets are less than 5%) which means your exposure can be huge. The very simple and visual nature of Pinterest offers … Read More