How To Get The Best Out Of Your Agency

Kristel ValaydonPR13 Comments

As agencies, we’re often brought in by clients for our specific skillset – whether it is for branding, PR & marketing communications, social media or SEO – to them build and grow their business.  Sadly in our industry we often hear stories of where the client-agency relationship has soured and has resulted in disappointment.

The Best Way To Set Up Your Blog

Karen BlackBlogging4 Comments

Should I set up my site on Blogger or WordPress.com or as part of my website? In other words should you set up a blog that is separate from your website or not? Please give it some careful thought before you launch! Often people head straight over to a platform like Blogger or WordPress.com and set up blog on there for … Read More

Where To Find Content For Your Blogs

Karen BlackBlogging1 Comment

A lot of people struggle when it comes to blogging and coming up with their own original content. One of the best places to start is to look at what other people in your industry are blogging about and what works and what does not. Which websites to use to find inspiration for your blogs As a start you can … Read More

Why You Should Have A Blog For Your Business

Karen BlackBlogging12 Comments

How often do you search on the internet to find the answer to a question? For example “should I be a limited company or register as a sole trader” or “how can I create a garden that requires little maintenance” or “which are the best tools to manage my time better on social media” or “is there a cure for … Read More

Does Social Media Generate Sales for Travel and Tourism?

Robin CormackSocial Marketing21 Comments

Tourism is a social industry and yet some of the most over-used phrases in tourism when referring to Social Media are “I am not convinced”, “I’m not sure”, “What is my ROI?” and “I don’t have time”. Things have to start changing. Should you or shouldn’t you get into social media? How much time should you expend on managing your channels? … Read More

Social Is Not A Layer

Robin CormackSocial MarketingLeave a Comment

Social Media in its various forms has been around for a little while now. Long enough in fact that it has become mainstream and is not just for the sole use of University intellectuals, celebrities and teenagers. The upwardly mobile and middle aged are on an unstoppable roll. There are a lot of people connecting, sharing and generating new content. … Read More

Which Groups Should I Join on LinkedIn

Karen BlackLinkedIn1 Comment

This is Part 4 in my series on Using LinkedIn for Business where we take a look at LinkedIn Groups: what are LinkedIn groups and why should I use groups which groups should I join on LinkedIn and how to choose them how to use groups and which groups are best What Are LinkedIn Groups and Why Use Them? LinkedIn … Read More

My Big Facebook Rant

Karen BlackFacebook21 Comments

Who else is getting annoyed with the constant changes to Facebook? My newsfeed is now clogged up with suggested pages to like, suggested friends, suggested posts and so on. I friend people and follow companies on Facebook (Facebook Business Pages) because I want to see what they have to say and to engage with them. Then if those I follow … Read More

How to Connect with People on LinkedIn

Karen BlackLinkedInLeave a Comment

This is Part 3 in my series on Using LinkedIn for Business which focuses on: suggestions of who to connect with on LinkedIn simple ways to find connections on LinkedIn the best way to invite people to connect with you on LinkedIn how to connect with people who are outside of your network on LinkedIn Suggestions of who to connect … Read More