A lot of people struggle when it comes to blogging and coming up with their own original content. One of the best places to start is to look at what other people in your industry are blogging about and what works and what does not.
Which websites to use to find inspiration for your blogs
As a start you can take a look at sites such as Alltop, LinkedIn Today, Pinterest, Twitter and Facebook and StumbleUpon. See what people are blogging about or sharing, commenting on and so forth. If you come across a site or blog that you like then sign up to it and get an email delivery of the content that interests you.
For almost anything, you can set up your criteria and interests and a time schedule for delivery (daily, weekly and so on). For example if you are on LinkedIn you probably receive a email called LinkedIn Today with all the latest news and blogs that are of interest to you and your industry.
Setting up Google Alerts
Google Alerts was one of the first tools I used to find relevant content for my industry and services. I used it not only to find inspiration for blogging, but also for content that I could then post out on our social media channels (after all not everyone can post out only their own content to twitter, Facebook, LinkedIn, Google+ and so forth – and besides you should share others content and spread the love!)
One of the first things you need to do is sign up for a Google account (same as gmail). If you have a website then you should already have an account as you use this for Google Analytics to input code in your website in order to track activity on your website. You can use your Google account to manage all your Google products from Gmail and Google Calendars to YouTube to Google+ so it really is a good idea to sign up for an account and keep them all in once place for ease.
Why Share Other People’s Content
It is all about becoming know as a valuable go-to resource for great content that people will want to then share with their audience.
Find blogs related to your industry and that may be of interest to your audience. Take a look at what works or what resonates with you and then start sharing content. You can then measure and see what works by checking how many repins you get on Pinterest, how many Retweets on Twitter, Likes, Comments and shares on Facebook on LinkedIn.
By measuring what people are interested in, then you can start to get ideas about what you audience is interested in and then start to form your own blogging plan.
Ultimately you should aim to become the publisher and create your own content as this is when you really benefit as a business – you show YOUR expertise and knowledge, you start developing trust with your audience, you have more chance of being found when people are searching for an answer to a question, and you benefit from SEO.