Social Media can be used to engage consumers as more and more shoppers go on-line to browse and shop. You can manage a crisis and respond to negative comments by monitoring what is being said about your business. Social media can be used to establish yourself as an authority in your particular industry and build trust with potential customers by sharing valuable and informative content.
Some facts and figures:
- 94% of all companies with a marketing department are using social media as part of their marketing.
- 43% of people aged 20-29 spend more than 10 hours a week on social media sites.
- 85% of all companies that are using social media as part of their marketing strategy have increased their market exposure.
- 58% of businesses that have used social media marketing for more than three years have seen an increase in sales over that period.
216 Social Media and Internet Statistics (September 2012)
- 91% of online adults use social media regularly
- 40% of people spend more time socializing online than they do face-to-face
- Internet users spend 22.5% of their online time social networking
- In an analysis of more than 60 Facebook marketing campaigns, 49 percent reported a return on investment of more than five times, while 70 percent had a return on investment greater than three times.
- 61% use LinkedIn as their primary professional networking site
- The average Twitter user has 27 followers
- 91% of mobile internet access is for social activities, versus just 79% on desktops
- There are currently 6 Billion mobile subscribers worldwide. This equals 87% of the world’s population
- 55% of consumers share their purchases socially on Facebook, Twitter, Pinterest and other social sites
- 79% of Pinterest users are more likely to purchase items they’ve seen on Pinterest compared with Facebook users purchasing behaviour
- 87% of the Fortune 100 now use social media – with twitter the most popular
- Facebook is the number one social marketing tool for brands at 83% (88% target for 2014), followed by Twitter at 53%
- 74% of brand marketers saw an increase in website traffic after investing just 6 hours per week on social media
- People are 25% more likely to buy a product that they would be proud to own if it has social media buttons next to it
- 76% of corporate marketers plan to increase their use of YouTube or other video marketing
Directory of social media policies that you can use for your templates
Companies are often worried about social media and privacy and what employees will post on social media that could put the company in a negative light or attract bad publicity. The best thing to do is to set up a social media policy for your company so there are guidelines for everyone to stick to when it comes to social media.
If you are looking for a template or document you can use for your social media policy for your business, then take a look at this listing of social media policies, referenced by the world’s largest brands and agencies.