You have made the leap and decided to start your own business. You know what you want to do and what you are going to call yourself. So what next, how do you get online? First things first, you have to register your domain name. Once you have that perfect domain name secured you can crack on, because registering your domain is just the tip of the iceberg. There is a lot more to be done to kick-start your new business venture and you may be wondering what to do next and how to go about it. We have put together an essential list of things to help you set it all up.
Secure matching social media names/URLs
Social Media plays a huge role in marketing a new business and creates brand awareness. Once you have bought your domain you should go and register as a new user on all the relevant social media platforms. Try to register the same name across all the channel
Register your business
If you are starting a new business and the domain is part of that business the you will need to officially start a new business. You can operate as a sole proprietor or partnership, a LLC or a corporation. It is nest to speak to an accountant to determine the best. You can also find some really useful information here – https://www.gov.uk/set-up-business-uk
You may decide to register a trademark for your new business, especially if it is unique and is going to be the next big household name! A trademark offers protection against infringement and allows the trademark holder to take legal action. You can do this yourself – https://www.gov.uk/register-a-trademark or speak to a trademark attorney – http://www.revomark.co.uk
Setup website hosting
Registering the domain is only one part of an online presence. You will need to set up website hosting as a home for your new website. There are many different types of hosting, but you want to look into the following:
- Mail boxes
- Control Panel access
- Customer service
Create email addresses
Once the domain is bought and the hosting is setup you can setup your unique email ids – firstname.lastname@example.org You may decide to set it up through Google Apps, which allow you to have a unique business id.
Your business is its own entity and should have its own communication channels. This means that you should get a business telephone line. If you need to, you can forward this number to a cell phone or another landline number. You could also set up a toll-free 0800 number if it is appropriate for your business or customers.
We really think Skype is a cracking option for small businesses – https://www.skype.com/en/business/ They also have business telephone number service.
Get a Business Address
If your business is based at your home, you may want to consider getting a P O Box for all your business correspondence. It also keeps your home address of all your marketing material and looks more professional.
Design and Build your website
With everything else in place it is time to look at building your online identity. Having a website is like having a shop front on the Internet. It becomes the hub of your business and all your marketing efforts. Websites are used by different businesses in different ways, you have to figure out how you will use yours:
- A brochure site
- Offering products in an online shop
- Offering services
- Lead generation
- An online blog
There re many different platforms available for you to build a website on, some DIY and some that require experts. We recommend that you consider the following, when deciding:
- Responsive design
- Built of a content management platform – https://wordpress.org
- Unique design for your business
- Well thought out user experience
- SEO – Keywords relevant to your business, landing pages built with SEO in mind, great coding, call to actions
SEO (search engine optimization) is only one technique, from an extensive digital marketing toolbox. Other things you may look at are:
- Social Media
- Content/Inbound marketing
- PPC or Adwords
- Affiliate schemes
Business Identity Packs
The one absolutely tangible thing that everyone still expects when you have face to face is the trading of business cards. There is just something reassuring about give and receiving a business card and a well-designed one goes a long way to showing off your brand at the first opportunity. Other marketing collateral that you may consider are:
Apart from website design and build, we also offer services in other areas of digital marketing. The top things our clients are looking for are:
- PPC management
- Social media
- Content marketing
- Analytics and UX
If you are interested in speaking about your website build (or anything else), please feel free to get in touch.